Privacy Policy for users and clients
This document is written in neutral and/or inclusive language to reflect human diversity. The chosen spelling is accessible for people with visual impairments.
Version May 2026
The protection of the privacy of our users and customers is important to us. For reasons of better readability, we predominantly use the term “users” in this data protection policy for all persons who use our website. Users may simultaneously be customers. Where provisions apply exclusively to our customers (e.g., in the protected area), this shall be expressly indicated.
In this data protection policy, we inform users and customers about which personal data are processed in connection with the use of this website (public and protected area e-swissgoldplan) as well as the utilisation of our services
in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR).
. Furthermore, information is provided regarding the nature, scope, and purposes of the collection and use of personal data by swissgoldplan SA.
By using our website as well as our services and products, the user is deemed to have accepted this Privacy Policy with the present data protection policy.
swissgoldplan SA commits to processing all personal data collected via this website (public and protected area e-swissgoldplan) or processed within the framework of a customer relationship in accordance with applicable data protection regulations and to implementing appropriate security measures to protect such data against unauthorised access.
1. Identity and contact details
The provider/legal entity responsible within the meaning of data protection legislation is:
swissgoldplan SA, c/o Colab Sàrl, Avenue de la Gare 14, CH-1700 Fribourg, Switzerland
swissgoldplan SA determines the purposes and means of the processing and is therefore responsible for the processing and use of personal data. Any questions or concerns in connection with this data protection policy or the processing of personal data may be addressed by the user at any time via email to contact@swissgoldplan.com.
The company has designated the following body as its representative in the EU within the meaning of Article 27 GDPR:
Mr. Dr. Karlheinz Abt
Untere Ortsstraße 1a, 79539 Lörrach,Germany
info@dr-abt.com, +49 7621 953950-6
The representative serves as the first point of contact for data subjects and supervisory authorities within the EU in all matters relating to the processing of personal data.Der Vertreter dient als erste Anlaufstelle für betroffene Personen und Aufsichtsbehörden innerhalb der EU in allen Fragen, die im Zusammenhang mit der Verarbeitung personenbezogener Daten stehen.
2.Terms
2.1 Personal Data
The following provisions relate to the processing of personal data concerning natural persons. Personal data refers to any information relating to an identified or identifiable natural person. This includes all data that enables identification, such as name, email address, date of birth, or telephone number. Furthermore, data regarding preferences, memberships, or the websites visited by users also constitute personal data. Personal data is information that relates to an identified or identifiable natural person.
2.2 Data Processing
The term ‘data processing’ encompasses any handling of personal data, regardless of the methods and procedures applied. This includes, in particular, the collection, storage, retention, use, modification, disclosure, archiving, deletion, and destruction of data.
swissgoldplan SA collects and processes personal data carefully and solely for the purposes described in this privacy policy. Personal data shall only be collected, used, and disclosed by swissgoldplan SA where permitted by applicable law, including where users have given their consent to the data collection, or where there is an overriding legitimate interest of swissgoldplan SA or third parties. swissgoldplan SA endeavours, where reasonably practicable, to collect or process information in anonymised or pseudonymised form, so that the identity of users remains unidentifiable.
3. Collection of Personal Data and Purposes of Data Processing
3.1 Personal Data Submitted by Users to swissgoldplan SA
When contacting swissgoldplan SA (e.g., via a contact form or email), the information provided by users is stored for the purpose of processing the enquiry and in case follow-up questions arise.
The provision of this personal data is expressly voluntary.
swissgoldplan SA uses the personal data submitted by users for the following purposes:
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To provide, maintain, protect, and optimise the offered services and information;
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To communicate with users and provide them with the best possible and personalised information required by users from swissgoldplan SA (e.g., regarding products and services);
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To offer users new services and information and to propose services and information tailored to the user profile that may be of interest to users;
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To comply with legal and other regulatory requirements and internal regulations;
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To establish, exercise, and/or defend actual or potential legal claims, investigations, or similar proceedings;
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For other lawful purposes, where such processing arises from the circumstances or was indicated at the time of collection.
3.2 Access Data / Server Log Files
swissgoldplan SA collects data regarding every access to the website (so-called server log files).
Access data includes:
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The name of the retrieved webpage and file(s);
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Date and time of retrieval;
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Volume of data transferred;
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Notification of successful retrieval;
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Browser type and version of the user’s operating system;
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Referrer URL (the previously visited page) and exit pages;
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IP address and the requesting provider;
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Location data (particularly when using mobile devices);
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Information on interaction between pages (e.g., scrolling, clicking, mouseovers).
swissgoldplan SA uses log data solely for statistical evaluation for the purposes of operation, security, and stability of the system, as well as for the optimisation of the offering and website design. This personal data is not merged with other personal data. It is stored separately from any other personal data submitted by users. However, swissgoldplan SA reserves the right to review log data retrospectively if there is reasonable suspicion of unlawful usage based on concrete indications.
3.3 Personal Data Provided by Customers of swissgoldplan SA
The specific personal data processed and the manner in which it is used within the framework of a business relationship with swissgoldplan SA depend primarily on the products and services of swissgoldplan SA utilised by the customer.
The personal data processed by swissgoldplan SA may originate from the following sources:
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Data communicated directly by customers themselves arising from the business relationship.
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Data communicated to swissgoldplan SA by third parties for the execution of orders, contract fulfilment, or based on the customer’s consent. Examples include financial service providers, land registries, pension and vested benefits foundations, occupational pension schemes (pension funds), insurance companies, debt collection and bankruptcy offices, principals, estate representatives, courts, public prosecutor’s offices, child and adult protection authorities, etc.
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Data collected by swissgoldplan SA directly or via a specialised service provider from publicly accessible sources, such as media outlets, the internet, commercial and land registers, and sanctions and embargo lists.
The processing of personal data occurs primarily in connection with services rendered within the framework of fulfilling swissgoldplan SA’s contractual obligations. The purpose of data processing depends principally on the specific service provided and may include, among other things, advisory services, the execution of transactions, and invoicing.
Furthermore, swissgoldplan SA is obliged under various legal and regulatory requirements to process personal data specifically for the following purposes: obligations to provide information, notifications, or reports to courts and authorities; compliance with official orders; the prevention of money laundering and terrorist financing; identity verification; and suitability and appropriateness assessments.
Additionally, swissgoldplan SA processes personal data to safeguard its own legitimate interests and those of third parties, particularly for the following purposes: ensuring IT security; prevention of criminal offences; assertion of legal claims and defence in legal disputes; customer segmentation; further development of products and services; provision of services and product offers tailored to the customer; and marketing and communication.
Below is a list of the most common product and service categories (purpose of processing) linked with the corresponding categories of personal data:
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Products and Services |
Categories of Personal Data |
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Opening and Administration of the Business Relationship |
Identification Data (name, date of birth, nationality), Contact Data (address, title, telephone number, email address), Marital Status, Income and Asset Details, Occupation, Education, and Information Regarding the Business Relationship (signatures, powers of attorney, contracts). |
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Bank details |
swissgoldplan SA is obliged to verify that fund transactions originate from legally recognised financial institutions; therefore, the bank name, IBAN, and SWIFT/BIC details of the customer are required. |
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Precious Metal Purchases for Estate Planning, Pension Planning, and Tax Planning |
swissgoldplan SA is obliged to obtain copies of official documents in order to verify and document the origin of funds for its own anti-money laundering audits. |
4. Secure Area: e-swissgoldplan
Under the designation e-swissgoldplan, swissgoldplan SA provides its customers with a protected digital platform. Access to the portal presupposes an existing or prospective business relationship with swissgoldplan SA.
The following processes are handled specifically via the e-swissgoldplan portal:
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Identification (via the provider KYC Spider) and onboarding process (e-swissgoldplan, data is checked by the services of dilisense);
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Purchase and sale of products;
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Management and display of portfolio overviews;
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Creation and provision of fee statements;
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Provision of custody account and tax statements.
In the course of using e-swissgoldplan, swissgoldplan SA processes in particular:
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Identification and authentication data (e.g., identity documents, master data);
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Financial and asset data;
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Transaction and holding data;
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Tax and custody account information;
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Portal log and usage data.
The processing is carried out electronically via the portal.
The retention of personal data processed within the framework of e-swissgoldplan is governed by statutory retention and documentation obligations as well as contractual agreements.
5. Recipients of Personal Data
swissgoldplan SA takes the necessary measures to ensure that only authorised employees or agents possessing the requisite knowledge have access to personal data for the purpose of fulfilling the objectives for which the personal data was collected.
swissgoldplan SA is entitled to disclose the personal data of users to the following possible recipients or categories of recipients, in accordance with the purposes and legal bases for processing described above, to the extent that such disclosure is envisaged for the intended data processing:
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Service providers who process personal data on behalf of and under the instructions of swissgoldplan SA (so-called processors, e.g., in the fields of IT, hosting, and support);
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Other business partners and agents (e.g., solicitors);
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Authorities, administrative bodies, courts, or other state institutions;
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Other parties in potential or actual legal proceedings;
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Details of other third parties as specified by the specific data processing activity.
swissgoldplan SA ensures that its business partners and processors have appropriate organisational and technical measures in place to comply with data protection regulations.
Details regarding specific processors are made available to data subjects upon request and where a legitimate interest exists.
6. Transfer of Personal Data Abroad
swissgoldplan SA may transfer personal data abroad. In such cases, the relevant countries or international organisations must ensure an adequate level of data protection (so-called adequate level of protection).
Where personal data is transferred to countries that do not offer an adequate level of data protection, swissgoldplan SA ensures appropriate safeguards are in place by implementing suitable measures to comply with data protection requirements (e.g., contractual guarantees via data protection clauses, specifying the countries to which data is transferred, or, where applicable, grouping them such as the EU and EEA). Data transfers to entities or individuals outside Switzerland or the EU do not take place and are not planned. Exceptions to this rule are described in this privacy policy.
7. Automated Individual Decision-Making and Profiling
swissgoldplan SA does not use fully automated individual decision-making with legal effect for the establishment or conduct of the business relationship.
However, swissgoldplan SA processes personal data of customers partially in an automated manner to evaluate certain aspects. Such evaluation is used, for example, for the following purposes:
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To combat money laundering and fraud, including in the area of payment transactions;
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For targeted communication and advertising, as well as for the offering of products and services.
8. Cookies
Cookies are small files that enable the storage of specific, device-related information on the user’s access device (PC, smartphone, or similar). They serve, on the one hand, to enhance the user-friendliness of websites for users (e.g., storing the selected language). On the other hand, they are used to capture statistical data on website usage and to analyse this data for the purpose of improving the offering.
Users can influence the use of cookies. Most browsers provide an option to restrict or completely prevent the storage of cookies. However, please note that usage, and in particular the user experience, may be restricted if cookies are disabled.
9. Incorporation of Third-Party Services and Content
Third-party content, such as videos from YouTube, map material from Google Maps, Google Web Fonts, RSS feeds, spam protection via reCAPTCHA, or graphics from other websites, may be incorporated within this website. This presupposes that the providers of these content (hereinafter referred to as ‘third-party providers’) are aware of the user’s IP address. Without an IP address, no connection would be possible, and consequently, the content could not be displayed in the respective user’s browser. The IP address is required for the rendering of this content. swissgoldplan SA endeavours to use only content whose providers utilise the IP address solely for the delivery of the content. However, swissgoldplan SA cannot influence third-party providers should they store the IP address and other information, for example, for statistical purposes.
10. Webfonts von fast.fonts.net
This website uses fonts from fonts.net. Due to the licensing terms of fonts.com, page-view tracking is conducted via a counter web analytics service provided by Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA.
Every time a page on this website is accessed, a request is sent to fast.fonts.net. In doing so, fast.fonts.net collects anonymised data and becomes aware of the IP address used by the user. Further information can be found here: https://www.monotype.com/legal/privacy-policy/web-font-tracking-privacy-policy
11. Google Tag Manager
Google Tag Manager allows marketers to manage website tags via an interface. The Tag Manager itself, which deploys the tags, operates without cookies and does not collect any personal data. The Tag Manager merely triggers other tags, which may, in turn, collect data. Corresponding explanations regarding these respective third parties can be found elsewhere in this privacy policy. Google Tag Manager does not use this data. If users have configured a deactivation of cookies or made other settings, this preference is respected for all tracking tags deployed via Google Tag Manager. Consequently, the tool does not alter the cookie settings of users.
12. Google Maps
This website uses the product Google Maps by Google Inc. By using this website, users agree to the collection, processing, and use of automatically collected data by Google Inc., its representatives, and third parties. The terms of use can be found under ‘Terms of Use for Google Maps’. https://www.google.com/intl/de_US/help/terms_maps/
13. Google Analytics
This website uses the ‘Google Analytics’ service, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), to analyse website usage by users. The service uses ‘cookies’ – text files stored on the user’s end device. The information generated by these cookies is typically transmitted to and stored on a Google server in the USA.
IP anonymisation is activated on this website. Within member states of the European Union and the European Economic Area (EEA), the user’s IP address is truncated (anonymised). As a result, the personal reference of the user’s IP address is removed. Under the framework of the Data Processing Agreement concluded between the website operators and Google Inc., Google uses the collected information to evaluate website usage and website activity and to provide other services related to internet usage.
Users have the option to prevent the storage of cookies on their device by adjusting the settings in their browser. Users have the option to prevent the storage of cookies on their device by adjusting the settings in their browser.
Furthermore, users can prevent the information generated by cookies (including their IP address) from being transmitted to and used by Google Inc. by installing a browser plugin. The following link leads to the corresponding plugin:: https://tools.google.com/dlpage/gaoptout?hl=de
Further information on data usage by Google Inc. can be found here: zu finden: https://support.google.com/analytics/answer/6004245?hl=de
14. Microsoft Clarity
This website uses Microsoft ‘Clarity’. Clarity enables the analysis of user behaviour. It generates a record of mouse movements and clicks to derive potential improvements for the offering. The collected information is transmitted to Clarity and stored there.
Further information on Clarity and the data collected is available in Clarity’s Privacy Notice.Diese Webseite verwendet Microsoft „Clarity“. https://clarity.microsoft.com/
15. Social-Media Plugins
swissgoldplan SA employs the social plugins listed below on its website to share knowledge and to increase the visibility of its company. Responsibility for ensuring the operation of these plugins in compliance with data protection laws lies with the respective external provider. The processing of data in connection with these plugins occurs upon the user’s consent when the plugins are used. If users access the services of these social networks independently or in connection with this website, these networks evaluate the use of the plugin. In such cases, information regarding the plugin is forwarded to the social networks.
15.1 LinkedIn
This website incorporates plugins from the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA. The LinkedIn plugin is identifiable to users by the LinkedIn logo.
When a user accesses a page of the swissgoldplan SA website containing such a plugin, a direct connection is established between the user’s browser and the LinkedIn server. LinkedIn thereby receives the information that the user has visited the swissgoldplan SA website with their IP address. By clicking the LinkedIn button, users can link the content of swissgoldplan SA with their LinkedIn profile while logged into their LinkedIn account. This allows LinkedIn to assign the visit to the swissgoldplan SA website to the user’s LinkedIn account. In this context, swissgoldplan SA has no knowledge of the content of the transmitted data or its use by LinkedIn. Further information can be found here:: www.linkedin.com/legal/privacy-policy.
16. E-Mail und Newsletters für Werbezwecke
If users subscribe to the swissgoldplan SA newsletter, swissgoldplan SA uses their respective email address, surname, and first name for salutation purposes, to send information about their products and services as well as other commercial communications (e.g., announcements of events, competitions, and surveys) that may be of interest to users. Users may unsubscribe from such emails at any time by clicking the marked ‘Unsubscribe’ link or by sending an email to contact@swissgoldplan.com.
17. Data Retention Period
Personal data is generally deleted as soon as it is no longer necessary for the achievement of the purpose for which it was collected. A longer retention period is permissible where this is necessary to fulfil legal, contractual, or pre-contractual obligations, or to safeguard the legitimate business interests of swissgoldplan SA (e.g., statutory retention and documentation obligations, or in connection with the establishment, exercise, or defence of legal claims).
Specifically, personal data is retained in particular as follows:
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Personal data submitted by users to swissgoldplan SA in connection with the use of services and products, such as via contact forms or email (see Section ), is retained by swissgoldplan SA until the purpose of data storage ceases to exist (e.g., after the request has been fully processed), unless users request deletion or withdraw their consent for storage.
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Personal data automatically transmitted by users through the use of this website (see the section on ) is deleted within 3 to 6 months.
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For personal data related to contracts (including business correspondence and communications), swissgoldplan SA retains business records for the duration of the contractual relationship, and for a further 10 years after the termination of the contract, unless:
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A shorter or longer statutory retention obligation applies in the specific case;
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Retention is required for evidentiary purposes or another compelling reason under applicable law; or
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Earlier deletion is required (e.g., because the data is no longer needed or swissgoldplan SA is obligated to delete the data).
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18. Rechte der Nutzenden und Kund*innen
Users and customers may at any time assert their rights against swissgoldplan SA based on data protection regulations. In particular, users and customers have the right to obtain free of charge information from swissgoldplan SA regarding the personal data processed about them.
Likewise, users and customers have the right to the correction of inaccurate data as well as the deletion of their personal data, provided that no statutory or contractual retention obligation opposes such deletion.
Users and customers are entitled to report violations of data protection regulations to the Federal Data Protection and Information Commissioner (FDPIC) at: https://www.edoeb.admin.ch/edoeb/de/home.html )
19. Amendments to the Privacy Policy
swissgoldplan SA reserves the right to adapt, supplement, or amend this privacy policy at any time and without providing reasons. The currently valid privacy policy, as published on the website and the protected e-swissgoldplan portal, shall apply. The original and legally binding version of this Privacy Policy is the German version. The English and French versions are provided for translation purposes only. In the event of any discrepancy, contradiction, or doubt of interpretation, the German version shall prevail.
Fribourg, 12.05.2026